Pepsi Dumping Super Bowl For Social Media Marketing
One news story that quietly crept out shortly before Christmas was that of Pepsi walking away from a 23-year tradition of advertising during the Super Bowl. It is a decision...
Will Live Search Kill SEO – Or Is It A Hidden Gem?
I have read a number of reports in recent days suggesting that Live Search or real-time search will eventually be the undoing of SEO. I will concede that using standard...
Where Will You Take Your Online Advertising In 2022?
Online advertising has had a roller-coaster ride over the last two or three years with many businesses either reducing or cutting some advertising programs. This bigger PPC players like Google...